In recent years, the importance of customer video testimonials has increased as they are becoming a go-to option for customers who are in the market for a product.
Vendasta’s statistics state that 88% of customers are influenced by customer video testimonials. To put it another way, client reviews can drastically enhance your conversion rates!
For millennials, in particular, this is true. The Bright Local survey revealed that 40% of the 18–34 age group put their faith in online reviews to equal recommendations from friends.