Having the right Testimonial Marketing Strategy in place is of colossal importance for a business these days.

Customer testimonials are an excellent method to increase public confidence in your business. A testimonial is akin to a personal endorsement for a product or service to a potential consumer.

More so, videos are a crucial part of your marketing funnel as well. They’re amusing, engaging, and simple to comprehend. Besides, more than 53% of customers want to see more video content from a preferred company. That is why 87 percent of marketers utilize videos in their ad campaigns.

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