With video testimonial services, the notion client is always right is given a whole new meaning. Feedback and reviews are taken seriously, and improvements are made accordingly. Before a customer buys a product or service, they need to build complete confidence in that product, and if they have this conception, only then will they show interest and end up buying the product. This is where feedback holds utmost importance. It can very well be the difference between an extraordinary product and a very normal one.