Video testimonials have grown in popularity in recent years as more people turn to them while shopping for a product. According to Vendasta, testimonials affect up to 88 percent of consumers’ purchasing decisions.
In other words, customer feedback will dramatically increase your conversion rates!
It is especially true for younger audiences, such as millennials. According to a Bright Local survey, about 40% of users aged 18–34 said they trusted online feedback as much as personal recommendations.