In the world of marketing, video testimonials play a critical part in influencing a customer’s purchasing decision.

Understandably, individuals all around the world seek social proof before relying on a product or service. In this case, testimonies, whether recorded on video or written, are handy.

Video testimonials, on the other hand, have been proven to have the greatest attention-grabbing power when compared to textual testimonials. Videos have evolved as one of the most successful content media for influencing prospective clients in today’s digital marketing scene.

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