One approach to effectively utilize the experiences of delighted customers to help you sell to new consumers is to use remote video testimonials in your marketing and sales campaigns.

Nine out of ten individuals place more trust in what a customer has to say about a business than in what the firm itself has to say.

More so, it also applies to enterprises operating in the B2B marketplace.

Professionals don’t want to waste time with subpar work. Therefore, they only employ other experts’ words.

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