The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to significantly drive oral hygiene products' growth during the review period. In addition, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

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