Consumer packaged goods businesses today struggle with understanding wildly fluctuating consumption patterns. Customer sentiments are also quite complicated. Aggressive marketing strategies followed by some companies heavily alter customer behavior. Customer expectations also keep changing. To keep up with all this and actually make their business ready for the future of retail, CPG businesses now use artificial intelligence in many ways. The benefits of AI for consumer packaged goods companies can be felt in logistics, customer service, and several other processes.
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