B2B influencers play a huge role in influencing B2B buying decisions. As per a report published in Forbes, about two-thirds of B2B marketers opine that B2B influencer marketing enhances brand exposure and tilts the buying process in their favor.
However, just 19 percent of them implement the marketing tactic in their organizations. Like brand loyalty and channel loyalty programs, B2B influencer loyalty programs can generate a lot of revenue and bring a lot of positive results.
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