Fake testimonials are ones in which someone compliments and recommends a product or service, although they have never used it and do not believe it to be of high quality.
However, they are just doing it because someone has paid them to do so, regardless of their personal feelings towards the object in question.
When a small firm is just starting and wants to sell its products or services as much as possible, it is common for them to use fabricated customer testimonials.
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